February 2023

As we head into the middle of winter, it’s easy to be-come disconnected with the world around us. There are less activities going on, less to do outside, less chance to bump into people – and when you do the interaction is likely brief and cold. That’s part of why the Board is bringing back a “Coffee House” series of meetings; to allow people to get together at a time of year when it’s hard to get together, and let us get some feedback about what is going on around the Temple and to get ideas on how we can do better. How to better reach people. How to get people more engaged. So be on the lookout for this line-up on page 11 in this Bulletin. 

While we are talking about coffee as a way to unite people, let’s talk about another important way to bring people together: bagels! Brotherhood Bagels rebrand-ed as the Sunday Morning Café is off and running. I think they have made some smart decisions with their relaunch. The biggest and most obvious of which is the intermittent lox reward system. For those of you who aren’t aware of what’s been going on, I’ll break down 

my observations. While traditionally (i.e. pre-COVID) lox could be had almost religiously the first Sunday of each month and throngs of people would show up for that Sunday, now it’s like the Wild West. And I think that’s a good thing. As soon as people catch on that lox may be available, I think we will see an uptick in people checking it out. We could learn a thing or two about intermittent rewards and how the brain works from our local gambling institutions, and I think the Brotherhood has leveraged this well. I’m usually there anyway, but anyone who wants to chance their lox (terrible pun), come on down and join us at the Sun-day Morning Café. It’s a great place to herring* around. 


Note: herring available seasonally at major events on-ly, no purchase necessary to enter. Small donations appreciated.